Happy Lemon USA - 895 event tickets sold

Written By Ray Lugtu

Happy Lemon is a cafe chain that offers items such as milk teas, smoothies and are known for their signature Salted Cheese drink topping.

The challenge:

Happy Lemon (26 store locations within the SF Bay Area) was looking to promote their new T-shirts and drink specials. Prior to this, they had never run any Social Media Marketing campaigns

How we did it:

Created a Facebook ads marketing campaign for “Buy 1 T-Shirt at $25 and receive 4 free drinks of your choice”

Instagram:

  • Put together a marketing blueprint to promote the campaign through Influencers and Instagram ads

  • Partnered with 2 dozen+ local Influencers to the SF Bay Area. Each social media influencer had a unique affiliate tracking code to track their engagement traffic

Facebook:

  • Created different ad sets and tested them against multiple audiences. Each ad reached a 10-mile radius from each store location

  • Retargeting ads

The results:

  • (Instagram) 96 tickets sold through Instagram Influencers’ affiliate links

  • (Instagram) 174 tickets sold through Happy Lemon’s Instagram link

  • (Instagram) +48 new followers in 9 days

  • (Facebook) 533 tickets sold through FB ads/retargeting ads

  • (Eventbrite) +92 tickets sold through Eventbrite

Ray Lugtu
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