Truck2go - Grew them from $0 to $5,114,663.78 in 4 years

Truck2go makes Tonneau Covers / Truck Carrier Rack Accessories

The challenge:

Truck2go wanted more people to know about their truck tonneau covers (the covers that go on the back of trucks). They needed help getting more people to visit their website and buy these covers.

How we did it:

We created ads and put them on Facebook, Google, Instagram, and TikTok to attract new people who might be interested. This is like putting up big signs on different streets so lots of people can see them. Once someone bought a cover, we didn’t stop there. We sent them emails to keep them interested and happy, so they might buy again or tell their friends.

After someone bought a truck tonneau cover from Truck2go, we didn’t just say “thank you” and move on. We wanted to make sure they felt valued and stayed connected. So, we built an email community of over 25,000 customers and truck enthusiasts.

Every email we sent wasn’t just about selling more stuff—it was about giving them useful information, like tips on how to take care of their truck, how to install their cover, and even special offers just for them. This helped customers feel like part of a community. We also made sure that the emails had a friendly and helpful tone, so they’d look forward to hearing from us instead of feeling like they were being sold to all the time.

By doing this, we turned one-time buyers into loyal customers who were more likely to come back, buy again, and tell their friends about Truck2go. It wasn’t just about making sales—it was about continuing a positive customer experience long after they made their purchase.

The results: