Frenchie Bulldog - Quadrupled their FB ads ROAS. Increase from 3x to 13x

Written By Ray Lugtu

Frenchie Bulldog creates unique designs for harnesses, leashes, and more.

The challenge:

Frenchie’s goal was to increase their ROAS and decrease their CPA. Prior to coming on board, they were only able to reach 3x ROAS at their highest and hovering at ~$15 CPA.

How we did it:

Frenchie Bulldog’s FB ads mostly used static images. We decided to change things up by putting a video content plan in place, collecting UGC (user-generated video content) from some of their brand ambassadors and customers, and those creatives to run their ads.

The results:

  • Within 60 days, we saw an increase in ROAS and a decrease in CPA

  • (previously) capped at 3x ROAS and ~$15 CPA. We were able to increase their ROAS to 13x and decrease their cost per customer acquisition to ~$5

Ray Lugtu
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